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PMU extended its sponsorship with Federation Francais de Football
Wednesday June 11,2014 : PMU RENEWS FRENCH FOOTBALL FEDERATION SPONSORSHIP
Key sponsor of French football team going into Brazil World Cup 2014
French operator Pari Mutuel Urbain has extended its sponsorship partnership with the Federation Francais de Football (FFF) for another four years.
Partners since 2010, the renewal will focus on French A Teams, Junior and Women, the Coupe de France and the Tableau d'honneur Petits-Poucets (Tom Thumbs).
"In 2010, we chose to engage with the French Football Federation to support PMU's diversification into sportsbetting," said Philippe Germond, chief executive officer of PMU. "A wise choice that allowed us to establish PMU.fr among the major leaders in the growing market with nearly 25 percent market share and more than 30 percent during the France-Ukraine match in November 2013 in terms of stakes.
In related news, PMU released the results of a recreational customer survey specifically targeting the upcoming Brazil World Cup 2014 football tournament. Findings included:
- Television remains the preferred channel to watch the tournament said 92 percent of respondents, 85 percent will utilise a second screen and 22 percent will bet via sports betting websites.
- Second screens will be used in conjunction with television to search for information (45 percent), share on social networks (38 percent) or bet utilising sports websites (22 percent).
- 60 percent of the respondents said they would diligently follow the Football World Cup 2014.
- 64 percent of football fans would follow the tournament beyond the traditional channels.
- 80 percent would seek out friends and/or family to watch tournament matches with.
The French sports betting market is experiencing strong growth (22.4 percent in 2013), 65 percent of which is driven by football. PMU expects stakes to reach Euro 100 million through the online channel during the upcoming tournament.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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