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Glossy Bingo Launched on Microgaming
Tuesday April 30, 2013 : GLOSSY BINGO GOES LIVE WITH MICROGAMING
Sister site to Butler's Bingo targets younger demographic
Microgaming has announced the launch of Broadway Gaming's second online bingo site Glossy Bingo.
A sister site to Butler's Bingo, which launched on Microgaming's Bingo Network in July 2010, Glossy Bingo is designed to look like the cover page of a glossy magazine and will offer a host of bingo variants, a comprehensive side game portfolio and access to Microgaming's Progressive Jackpot Network.
Ian O’Farrell, Player Experience Manager at Broadway Gaming Ltd, commented: “The Glossy Bingo site has been developed to target a different player demographic from that of Butler’s Bingo. Glossy Bingo will target a slightly younger audience, in line with the demographic profile of a “glossy” magazine reader. The site resembles the high-quality and fashionable nature of a glossy publication whilst utilising Microgaming’s first-class Bingo software to enrich the players’ journey through the site.”
“Microgaming Bingo provides a wealth of functionality to power a successful online Bingo site. Our core back office and player management framework allows operators to drive significant life-time value. In addition, it has allowed Broadway Gaming Ltd to implement its diverse and targeted marketing strategy for its launch and on-going operation of Glossy Bingo. Our Bingo software has proven extremely effective for Butler’s Bingo and we are confident following a promising start, that Glossy Bingo will be as successful as its sister site,” added David Reynolds, Head of Bingo at Microgaming.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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