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Betable Appoints Jonathan Flesher
Friday January 18, 2013 : ANOTHER ZYNGA EXEC JOINS BETABLE
Flesher appointed as executive vice president business development
The haemorrhage of executives from social gaming giant Zynga has seen experienced managers snapped up by other companies in the social gaming sector, the latest being the appointment by Betable of Jonathan Flesher, a key manager in setting up Zynga's UK real-money social gambling deal with Bwin.Party .
TechCrunch reports that Flesher will take up duties as Betable's executive vice president of business development, a similar position to that which he held whilst employed by Zynga. His responsibilities include checking out and signing up developers, pushing licensing initiatives forward in other territories and putting together strategic partnerships.
Flesher is well qualified for his new post; in addition to his experience at Zynga he held a similar postion with EA prior to joining that company, and his cv also includes management activity in the banking and private equity sector in the United States.
He's a firm believer in monetising social gambling, telling TechCrunch that developers who stay focused on virtual currency tactics could be outdistanced by those who go after real-money opportunities to develop lucrative player-bases and generate more funds for marketing:
“We’re seeing a convergence between the free-to-play social gaming world and the online gambling world,” Flesher said. “If you incorporate real-money gaming, you’ll get a higher lifetime value from your players, and then you’ll be able to outspend other companies in the space that aren’t doing real money gaming."
San Francisco-based Betable, which has real-money gaming licenses in the U.K., provides an easily integrated back-end that lets casino-style social game developers add real money betting to their titles.
Because there are restrictions in some countries - the United States among them - Betable’s platform identifies which players they can legally show gambling-related features to based on their location or jurisdiction.
Last year Betable employed another Zynga refugee - former general manager of mobile operations, Ya-Bing Chu.
"Jonathan is well known in the industry for both his vision and ability to execute; we couldn’t be happier to have him join the Betable team,” said Christopher Griffin, founder and CEO of Betable.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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