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Betable Appoints Jonathan Flesher
Friday January 18, 2013 : ANOTHER ZYNGA EXEC JOINS BETABLE
Flesher appointed as executive vice president business development
The haemorrhage of executives from social gaming giant Zynga has seen experienced managers snapped up by other companies in the social gaming sector, the latest being the appointment by Betable of Jonathan Flesher, a key manager in setting up Zynga's UK real-money social gambling deal with Bwin.Party .
TechCrunch reports that Flesher will take up duties as Betable's executive vice president of business development, a similar position to that which he held whilst employed by Zynga. His responsibilities include checking out and signing up developers, pushing licensing initiatives forward in other territories and putting together strategic partnerships.
Flesher is well qualified for his new post; in addition to his experience at Zynga he held a similar postion with EA prior to joining that company, and his cv also includes management activity in the banking and private equity sector in the United States.
He's a firm believer in monetising social gambling, telling TechCrunch that developers who stay focused on virtual currency tactics could be outdistanced by those who go after real-money opportunities to develop lucrative player-bases and generate more funds for marketing:
“We’re seeing a convergence between the free-to-play social gaming world and the online gambling world,” Flesher said. “If you incorporate real-money gaming, you’ll get a higher lifetime value from your players, and then you’ll be able to outspend other companies in the space that aren’t doing real money gaming."
San Francisco-based Betable, which has real-money gaming licenses in the U.K., provides an easily integrated back-end that lets casino-style social game developers add real money betting to their titles.
Because there are restrictions in some countries - the United States among them - Betable’s platform identifies which players they can legally show gambling-related features to based on their location or jurisdiction.
Last year Betable employed another Zynga refugee - former general manager of mobile operations, Ya-Bing Chu.
"Jonathan is well known in the industry for both his vision and ability to execute; we couldn’t be happier to have him join the Betable team,” said Christopher Griffin, founder and CEO of Betable.
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NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
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PKR Company Statement Update -
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Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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