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Aristocrat Leisure acquires
11/27/2012 : ARISTOCRAT ACQUIRES SOCIAL GAMING FIRM
Focus on social gaming market accelerates through strategic acquisition
Aristocrat Leisure Ltd has strengthened its push into the online social casino market with the announcement of the acquisition of social gaming firm Product Madness Inc. for an undisclosed consideration.
San Francisco and London-based Product Madness Inc. is listed amongst the top five operators in the social casino slot genre on Facebook.
The acquisition will strengthen Aristocrat’s online gaming presence by bringing the company a top tier social casino operator and a best of breed social gaming platform which will allow the firm to offer its casino customers new and innovative forms of content through a robust social gaming platform, while also gaining a strategic foothold in the social casino market.
Chief executive officer and Managing Director, Jamie Odell said: "“The Product Madness platform will allow our customers to meaningfully enhance that player experience. Together with our recently announced acquisition of an internet gaming system and remote game server, Aristocrat is making strategic and measured investments that position us for a future in which online channels will be key to our growth”.
Aristocrat recently acquired the GameAccount nLive platform
Under the terms of the deal, Aristocrat has acquired the entire Product Madness business, including management and staff.
Product Madness co-founders, Lior Shiff and Jose Brotons, who will continue to lead the business, said in a joint statement: “Joining the Aristocrat team is a significant milestone for us. The combination of Aristocrat’s game library with our powerful social technologies and know-how will allow us to create an exciting player experience with extensive reach, pushing our collective presence and traction in the online social gaming market to a whole new level."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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