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Sky Bet New Funding Campaign
Thursday June 5, 2014 : SKYBET AIDS PUNTERS IN FUNDING U.K. FOOTBALL LEAGUE
Place a bet and help a team at the same time.
UK Football League sponsor Sky Bet is differentiating itself in the fiercely competitive odds-led online gambling market by launching a campaign that allows punters to help fund their favourite team when placing a bet.
The campaign will be publicised by extensive television and other advertising designed to highlight punters’ ability to fund their team when they place bets, reports Marketing Week.
Customers are asked to name their team when they open an account. The donation is then taken automatically from every bet they place.
Sky Bet hopes that the added dynamic of being able to help a favoured team whilst making a bet will attract more online gamblers.
Sky Bet replaced npower as the Football League sponsor last year. However, the tie-up was agreed close to the start of the season, leaving the firm with little time to create a campaign that showcased the feature across the league’s 72 member clubs.
The M&C Saatchi sport and entertainment-created campaign launches ahead of the 2014/15 season in August, when it will also reveal the exact amount donated to teams. Sky Bet executives are currently negotiating the fee with Football League bosses.
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Amaya FY2016 Trading Update -
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The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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