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Betfair Is Everywhere
03/05/2012 : BETFAIR EVERYWHERE
Betfair odds viewed on competitor’s website
In an interesting new development, a web tool launched by UK online betting exchange Betfair will show punters, who are browsing on competitors websites, Betfair's own odds.
Betfair Everywhere is a Google Chrome add-on using keyword technology that will overlay Betfair's odds on other selected sports content websites. The add-on not only allows customers to view Betfair's odds but to also place bets.
The add-on was conceptualised in-house by three Betfair engineers during an internal 24-hour 'Hack Day' held at the company's tech centre in Romania. The challenge, to come up with new, innovative ideas and solutions for Betfair and its customers, certainly yielded what initially looks to be a winner - that is until Betfair competitors can figure a way to block it or launch their own.
Betfair's group operations director, Ian Chuter said: “The Betfair Everywhere add-on is a cheeky, innovative, and powerful tool which we can now call upon to further reinforce our value proposition.
"We're constantly looking at ways to make it easier for our customers to recognise the value we offer and then act upon it. The Everywhere tool is a simple yet ingenious use of technology that highlights our willingness to think differently when it comes to keeping one step ahead of the competition."
The launch of the tool is the latest initiative in Betfair’s new marketing campaign, Don’t Settle for Less, currently running via multiple marketing channels across the UK and Europe including TV, radio, and online.
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Gambling News :
Wanajump Launches -
#Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.
Coral Launches player proposition betting product -
Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.
Oshi online casino now accepts fiat currencies -
The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.
New Standards for UK Online Gambling -
Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.
Pennsylvania Gambling Bill 1887 returned with additions -
The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.
Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
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