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Betfair will embark on a seven-figure European campaign
02/12/2012 : IT’S ALL IN THE ADVERTISING
Creative campaigns to cut through the noise
Betfair will embark on a seven-figure European campaign that for the first time will directly name its competitors.
The campaign, which was created by Betfair's creative team and features the strapline "Don't Settle for Less", will appear across TV, print and online and directly compares its prices against competitors that include William Hill, Ladbrokes, Bet 365 and Paddy Power.
Peter Marcus, Betfair's UK managing director, said: "This is a simple campaign delivering the clear fact to both existing and potential customers, that Betfair offers far better value than the other bookmakers."
Foxy Bingo too is set to debut its latest marketing effort with an advert created by The Biscuit Agency to appear across Facebook, Twitter and television.
The brand's mascot, Foxy, advertises the company's free-to-play online games by stripping down to nothing accompanied by the soundtrack “Born Free”, while surrounded by swooning women in bikini's.
In the market for a new creative agency, Mandalay Media Group-owned Costa Bingo is looking to award its GBP1.5 million ad account to an agency that will enable it to stand out in the crowded online bingo market.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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