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Betfair will embark on a seven-figure European campaign
02/12/2012 : IT’S ALL IN THE ADVERTISING
Creative campaigns to cut through the noise
Betfair will embark on a seven-figure European campaign that for the first time will directly name its competitors.
The campaign, which was created by Betfair's creative team and features the strapline "Don't Settle for Less", will appear across TV, print and online and directly compares its prices against competitors that include William Hill, Ladbrokes, Bet 365 and Paddy Power.
Peter Marcus, Betfair's UK managing director, said: "This is a simple campaign delivering the clear fact to both existing and potential customers, that Betfair offers far better value than the other bookmakers."
Foxy Bingo too is set to debut its latest marketing effort with an advert created by The Biscuit Agency to appear across Facebook, Twitter and television.
The brand's mascot, Foxy, advertises the company's free-to-play online games by stripping down to nothing accompanied by the soundtrack “Born Free”, while surrounded by swooning women in bikini's.
In the market for a new creative agency, Mandalay Media Group-owned Costa Bingo is looking to award its GBP1.5 million ad account to an agency that will enable it to stand out in the crowded online bingo market.
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Gambling News :
IS DAN BILZERIAN A POKER FISH? -
Dan Bilzerian, the high profile Instagram legend, jet setting playboy and allegedly deadly online poker player who claims he accrued a $50 million fortune playing the game,
AMAYA C.F.O. RETIRES -
Daniel Sebag, the Amaya online gambling group's first and only chief financial officer with ten years’ service under his belt, has retired, according to a company announcement Friday.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
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