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BODOG'S EUROPEAN GAMBLING AMBITIONS
Tuesday, November 22, 2011 : New marketing chief spells out plans for online growth
The European holder of the Bodog brand franchise, Bodog Europe, has spelled out its European ambitions in an interview with the publication Marketing Week.
The new marketing chief of the company, former Visa and Sony Ericsson marketing professional Dee Dutta revealed that the online gambling company is preparing to launch a slew of new services backed by a multi-million pound marketing push in order to secure a bigger share of the lucrative UK online casino and sports betting markets.
Dutta said that Bodog Europe plans to set up a new UK entity early 2012 after being granted three licences by the UK Gambling Commission. Horse racing will be added to the site in the coming weeks, while online casino services are being developed that include the introduction of a live dealer product.
Overseeing the expansion will be a marketing team that will be increased from 20 to 40, supported by creative agencies that are currently being evaluated.
”The UK is the largest regulated market in the world today and we want to be part of that," Dutta told the publication. “The decision was not taken on market share. The key thing is to develop trust with the UK customer. This is one of the most important things for the industry.”
He added that online casino services will receive particular attention as they are a “hugely neglected part of the online gaming space despite being the highest profit generator by far”.
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Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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