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DoubleDown Casino Users have noticeably switched from desktop to mobile devices

Friday August 29,2014 : DOUBLEDOWN CASINO MARKETS MORE TO MOBILE
 
Users have noticeably switched from desktop to mobile devices.
 
DoubleDown Interactive has revealed that it is increasingly focusing its marketing for DoubleDown Casino on the mobile demographic as its punters shift to mobile gambling from desktop.
 
"We want to show up in places that might be unexpected for players and potential players," Seattle-based John Clelland, VP-global marketing at DoubleDown, told the publication AdAge this week.
 
"The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."
 
Clelland says that three years ago, every DoubleDown player was using a desktop computer. Now players are split down the middle, and mobile use is growing at double the pace of desktop, he revealed, adding that DoubleDown Casino has over 1.7 million average daily users.
 
The marketing focus is shifting from Facebook, which has been the main vehicle for DoubleDown, to a wider concentration with a more mobile-friendly feel, such as video and sponsored posts.
 
AdAge reports that DoubleDown hired Essence Digital after a review process it began last December to expand its advertising presence and experiment with new formats. The shift has been rewarded with success on a plethora of different sites, ranging from Reuters to BuzzFeed and everything in between, said Clelland.
 
Essence is also helping DoubleDown to advertise new products, like a "Wheel of Fortune" game in an innovative and compelling way, targeting audiences beyond its core demographic of women 35 years or older.
 
The owners of DoubleDown Interactive, International Game Technology, posted marketing costs, including DoubleDown, of $68.2 million in 2013, well up from $34.3 million in 2012 and $10.8 million in 2011.
 
DoubleDown has a growing business-to-business initiative encouraging land casinos to embed its free games on their websites, in an effort to increase floor traffic and reach a new generation of players.



Gambling News :

Oink Country Love Slot Launches - Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.

Tim Chung Wins MPNPT Manchester - The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.

MPNPT Manchester Day 2 - Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.

Day 1B MPN Poker Tour Manchester - Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.

Day 1A MPNPT Manchester - The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days

Kung Fu Rooster Slot Goes Live - Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.

Sensational Sixes Slot Goes Live - Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!

3 New Betsoft Slots - 3 new Betsoft slot Games were also added this week to most online casinos allowing US players.

2017 Bodog Super Millions Poker Open - The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.

Pokerstars Pulls Out Of Coloumbia - Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.

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