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DoubleDown Casino Users have noticeably switched from desktop to mobile devices

Friday August 29,2014 : DOUBLEDOWN CASINO MARKETS MORE TO MOBILE
 
Users have noticeably switched from desktop to mobile devices.
 
DoubleDown Interactive has revealed that it is increasingly focusing its marketing for DoubleDown Casino on the mobile demographic as its punters shift to mobile gambling from desktop.
 
"We want to show up in places that might be unexpected for players and potential players," Seattle-based John Clelland, VP-global marketing at DoubleDown, told the publication AdAge this week.
 
"The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."
 
Clelland says that three years ago, every DoubleDown player was using a desktop computer. Now players are split down the middle, and mobile use is growing at double the pace of desktop, he revealed, adding that DoubleDown Casino has over 1.7 million average daily users.
 
The marketing focus is shifting from Facebook, which has been the main vehicle for DoubleDown, to a wider concentration with a more mobile-friendly feel, such as video and sponsored posts.
 
AdAge reports that DoubleDown hired Essence Digital after a review process it began last December to expand its advertising presence and experiment with new formats. The shift has been rewarded with success on a plethora of different sites, ranging from Reuters to BuzzFeed and everything in between, said Clelland.
 
Essence is also helping DoubleDown to advertise new products, like a "Wheel of Fortune" game in an innovative and compelling way, targeting audiences beyond its core demographic of women 35 years or older.
 
The owners of DoubleDown Interactive, International Game Technology, posted marketing costs, including DoubleDown, of $68.2 million in 2013, well up from $34.3 million in 2012 and $10.8 million in 2011.
 
DoubleDown has a growing business-to-business initiative encouraging land casinos to embed its free games on their websites, in an effort to increase floor traffic and reach a new generation of players.



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Michael Myers is back in Halloween Slot Machine - Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.

Joe Fortune new Rewards Program - Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.

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NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

Mega Moolah strikes again - The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.

2 New Slots For Microgaming Casinos - David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.

MLS Odds: Red Bulls vs. Whitecaps - The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.

Velka Pardubicka On RacingUK - Felix de Giles flies the British flag in Sunday’s Velka Pardubicka

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