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Euro 2012 Creates Advertising Bonanza
Saturday June 16, 2012 : EURO 2012 FOOTBALL CHAMPIONSHIP CREATES ADVERTISING BONANZA IN THE UK
Online gambling firms take full advantage of television advertising rules
Online gambling companies and television networks are taking full advantage of Britain's television rules to ramp up advertising around the Euro 2012 football championships currently being held in the Ukraine, the Daily Mail newspaper reported over the weekend.
Firms such as Bet365, Paddy Power, William Hill and Ladbrokes have all launched advertising campaigns, taking advantage of a decision by the previous UK Labour government to allow advertising on TV before the 9pm watershed provided it is tied to a major sports event. The rules were also changed to reclassify online bingo and casino games as ‘teleshopping’, the newspaper notes.
ITV has shown scores of adverts for bookmakers and online gambling sites during Euro 2012 – half of them at 5pm – charging up to GBP 200,000 for a 30-second slot around an England match, according to the Daily Mail.
The commercials combine celebrity, humour and promotions, with particular emphasis on the ‘bet in play’ channel, making betting via mobiles or computers during a match available on everything from the time of the first goal to the number of corners or yellow cards.
The newspaper claims that revenues for Brit online gambling firms have more than doubled since 2007 to an estimated GBP 2.2 billion this year.
"[British Prime Minister] David Cameron is under pressure to order the TV regulator Ofcom and the Advertising Standards Authority, which polices broadcasting codes, to clamp down on the adverts," the Mail reports. "The Prime Minister has already made clear that he is unhappy about using football to promote gambling.
"He recently told MPs: ‘Anyone who enjoys watching a football match will see quite aggressive advertisements on the television, and I think companies have to ask themselves whether they are behaving responsibly."
The ITV network said it did not keep a tally of the hours of gambling advertising broadcast, but said any increase was due to the numbers of games being shown during Euro 2012.
"All advertising broadcast on ITV is fully compliant with the Broadcast Committee of Advertising Practice TV advertising codes", a spokesman told the newspaper. "These codes contain rules for the advertising of gambling as well as detailed provisions for the protection of young people and the vulnerable."
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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