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Jackpot Joy launched a GBP 4 Million marketing campaign
Friday September 7, 2012 : JACKPOTJOY LAUNCHES GBP 4 MILLION MARKETING CAMPAIGN
"Just for the Jackpotjoy of it"
Gamesys subsidiary Jackpotjoy.com has launched a GBP 4 Million marketing campaign to encourage greater interaction with its members.
On site members will have new and exciting features said the company, with a strong Social Media undercurrent between Jackpotjoy's Facebook and Twitter accounts.
"Jackpotjoy.com has always focused on the importance of having fun," said managing director Michael Saunders, "...and especially in the current climate, people, more than ever, need to embrace doing something silly, that's what the campaign's all about, to get the nation smiling again!"
The new campaign will be supported by a TV advertising segment featuring a couple of competitive pensioners drag racing on mobility scooters with further adverts planned for rollout later in the year.
Barbara Windsor will retain her role as the "Queen of Bingo" in the TV Campaign and will ask viewers "what they would do Just for the Jackpotjoy of it."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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