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MGM PARTNER EXPANDS ON SOCIAL GAMING PLANS

Saturday May 26, 2012 : MGM PARTNER EXPANDS ON SOCIAL GAMING PLANS
 
Playstudios going live on Facebook in first beta phase
 
The recent disclosure that Las Vegas land gambling giant MGM International Resorts is involved in social gaming start-up Playstudios founded by former Wynn exec Andrew Pascal  has been fleshed out through an article this week on the investment publication Venturebeat.
 
The article reveals that ace casino game designer Nicholas Koenig is also involved in the start-up, and that MGM's role is largely marketing-oriented.
 
“The idea is to capture the fun and excitement of a Las Vegas weekend,” said Pascal. “Here’s an interesting fact: More people will play slot machines on Facebook this month than visit Las Vegas this year. The profile of the player is very similar — affluent, middle-aged women, with an above-average education.”
 
Playstudios' myVegas app on Facebook is intended as a social gaming destination, where players enjoy games such as Blackjack or slot machines, earning virtual currency and real rewards such as trips to real-world casinos.
 
They can also build their own fantasy version of the Las Vegas Strip in a kind of meta-game, Venturebet reports. Users can populate their creation with their friends, clicking on them as they walk down the street to see their stats or the games they’ve played recently.
 
The high quality app is currently in closed beta testing and will be fully available in the summer, Pascal revealed.
 
Bet the Farm is just one of the games that will be featured - it's a slot machine with an isometric 3D viewpoint. Another is Lost In Time: Jules Verne, a slot machine where once a user reaches a certain level, a bonus round kicks in where objects hidden in a scene can be discovered for reward.
 
The Playstudios tie-up with MGM gives that organisation a foothold in the social gaming space, where rivals Caesars Entertainment and IGT have commercial activity ongoing through Playtika and Double Down Interactive respectively.
 
Pascal told Venturebeat that he believes the social casino game market is a great business, with roughly 65 million of Facebook’s 900 million users already playing casino games on the social network.
 
“We are focused on virtual currency-based social goods gambling,” Pascal said. “A lot of people are very excited about for-cash gambling as an opportunity. It is an enormous prize when it gets sorted out. Everyone will position themselves for it.”
 
Working with a company like MGM enables Playstudios to offer loyalty prizes and rewards that include a weekend at MGM Grand, a chance to choose the song for the Fountains of Bellagio show, an intimate dinner at a Wolfgang Puck restaurant and tickets to the latest Cirque du Soleil show.
 
Pascal started Silicon Gaming to make casino games more fun, and sold the enterprise to IGT in 2005. After that, Pascal returned to Wynn and opened the Wynn and Encore resorts in Las Vegas. At its peak, he ran a business that had 14,000 employees and $1.4 billion in revenues before starting Wagerworks in Europe, where a more progressive attitude to online gambling was developing.
 
Wagerworks was eventually acquired by IGT, too.
 
In 2010 Pascal left Wagerworks and explored social gaming possibilities, leading to his Playstudios venture, which was initially disguised under the brand Incubet.
 
The company has 30 employees at present, and has the exclusive social and mobile gaming rights for big Las Vegas properties, including  ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur, and Circus Circus.
 
Bill Hornbuckle, MGM Resorts International’s chief marketing officer, said, “We have actively watched the explosion of the social gaming landscape and evaluated the options for extending our brands through these increasingly important channels.
 
“In partnership with Playstudios, we have created a platform that will engage and entertain existing MGM Resorts customers, attract new ones, and allow us to strengthen our brands in a new and relevant fashion.”



Recent Gambling News :

Barry Martin 666bet CEO quits - Barry Martin, the high profile CEO at online sportsbetting group 666Bet, stood down a month ago to join the KPI Gaming consultancy in London, leaving the company to find a replacement.

BETTING RACING POOLS FOR DUBAI - Isle of Man-based Premier Gateway International Ltd (PGI) is working with the Emirates Racing Authority as the host of the international horse race betting pools for this year’s Dubai racing season, which includes the Dubai World Cup Carnival.

MORE SPORTS BETTING LEGISLATION IN NEW JERSEY - With litigation still ongoing with the national sports leagues over a previous New Jersey state legislative attempt to get around the restrictive federal Professional and Amateur Sports Protection Act news of another attack on the PASPA surfaced in the Garden State this week.

Nevada Bill SB40 : Illegal gambling Affilites - Affiliate marketers in the Nevada online poker market could be faced with a decision on whether it is really worth continuing to serve local operators if amendments to the state's gambling legislation go through this year.

Kahnawake player dispute statistics - The Kahnawake Gaming Commission's dispute resolutions office has published its report for the full year 2014, noting that 246 complaints were lodged, and 18 outstanding cases from the previous year made up a total of 264 disputes with KGC licensees.

WASHINGTON STATE POKER BILL MAKING PROGRESS - In a routine move applicable to new legislative proposals in Washington State, the state Office of Financial Management has published its fiscal notes on HB 1114, a measure seeking to legalise intrastate online poker introduced earlier this month by Rep. Sherry Appleton

AB167 New California Online Poker bill - California Assemblyman Reggie Jones-Sawyer, a veteran state politician who has been in the forefront of previous (failed) online poker legalisation drives, has introduced a new bill to the Californian House.

Malaysian police Crush 2057 Gambling Computers - "In 2012, we conducted 794 raids and arrested 218 people involved in illegal online gambling outlets. The following year, we conducted 1,440 raids and arrested 167 people."

Asian Betting Exchanges pose a threat to the traditional industry - The traditional industry views interlopers like Citibet and AAStar as a competitive element that dilutes their turnover, and claims that they are a threat to industry integrity and contribute nothing in taxes or fees.

32Red has issued a trading update - Mobile revenues up 89 percent on 2013 and now represent 32 percent of total casino revenues (FY 2013: 21 percent). Over one half of all new players are now recruited via smartphones and tablets, Management reports

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