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MGM Resorts increasing use of mobile and online activity
MGM RESORTS INCREASINGLY LEVERAGES MOBILE GAMBLING OPPORTUNITIES
Vegas giant hopes to engage with millennials by catering to their preferences.
The latest MGM Resorts business reportage includes information on the Las Vegas gambling giants increasing use of mobile and online activity to engage with the sought-after millennial demographic - a major element in its future plans for continued success.
The group has been a consistent advocate for online gambling licensing and regulation in the United States, and this year enjoyed the successful launch of a mobile sports wagering app branded playMGM, which was followed by the groups easyPLAY online and mobile slot tournaments.
Both have proved popular, with the sports betting app enabling punters to bet from anywhere in Nevada.
MGM is clearly in tune with the markets, where analysts are flagging the increased use of mobile devices for betting, and some predict that within the next five years mobile will become the dominant channel for sports betting in Nevada.
The group is extending the availability of its online and mobile products by making them available to customers throughout its terrestrial venues, particularly at its swish new cocktail lounges, where the companys innovative InteractivePro tables enable punters to use the web-based easyPLAY facilities and watch TV, play games and go online.
InteractivePro tables are also being integrated into MGMs new Whiskey Down lounge concept, where sipping a wide range of fine whiskeys is complemented by gambling on upmarket blackjack and video poker facilities...and of course connective services link to mobile playMGM and easyPLAY.
The groups new T-Mobile Arena and The Park on the Las Vegas Strip further integrate the mobile and easyPLAY services, allowing MGM customers watching events in these venues or enjoying a restaurant snack to have a flutter whilst not actually inside a casino.
Observers have opined that MGMs foresight in trying to provide entertainment more suited to the preferences of millennials could give it an important advantage over rivals in the years ahead, at the same time renewing the appeal of its offering for other audiences through the introduction of attractive and innovative features.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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