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Microgaming New PlayBoy Slot Info
Wednesday June 26,2013 : MICROGAMING BRIEFS ON NEW PLAYBOY SLOT
Journos briefed on the creative and development process
The Isle of Man-based online gambling software developer Microgaming went the extra mile in briefing media on its new Playboy slot this week, sending a team to London to talk about the game and the creative process that led to its development.
The new 5 reel, 243 ways-to-win video slot is due for release early next (July) month, but for some weeks now advance information and comment have been appearing across the internet, and even youtube postings purporting to show a preview:
Features of the new slot include 4 different Free Spins opportunities, Wilds, Scatters, Running Wilds and Rolling Reels.
Held appropriately at London's Playboy Club, the official briefing explored the new product and delivered the commercial message that Microgaming's well established reputation for quality and brand awareness made it a top choice for operators in the online gambling and live dealer segment of the market.
This was especially the case with the new offering, an online slot which makes good use of the massive Playboy brand and the strong social media presence it enjoys.
Playboy and Microgaming have combined their respective assets and values, with the Playboy live dealer product launched several months ago now beginning to attract attention, attendees at the briefing were told.
The latest product of the relationship showcases the care and professional skills that have gone into the new slot's development, and the Microgaming team expanded on that with a video presentation depicting how the creative process is initiated and developed through to production, where teams of artists, sound technicians and musicians bring to life the basic game concept.
The release will be backed with marketing activity that will include leveraging the impressive social gaming reputation of the Playboy brand - its Facebook fan page has over 8 million active followers - and the almost 17 million unique visits on a monthly basis recorded by the Playboy.com website.
With intense competition in the field, developers are under increased pressure to conceive and develop better games in terms of presentation quality, entertainment and features such as the social gaming appeal of progressive levels of advancement leading to reward - in the case of the Playboy slot, entry to the Platinum Club.
Players will be pleased to hear that Microgaming is planning the release of further such licensed products later in 2013, perhaps along with further media briefings.
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Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
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Time Running Our For Pennsylvanian online gambling -
Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.
Yggdrasil Gaming Expanding -
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FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.
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