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NetPlay TV plc has extended its Channel 5 contract
Wednesday April 8,2015 : NETPLAY TV EXPANDS CHANNEL 5 CONTRACT
Plans for new shows and formats such as a sportsbook?
Interactive gaming services provider NetPlay TV plc has extended and expanded its relationship with UK television network Channel 5 in a new contract until 2018.
Under the terms of the agreement, NetPlay TV will now have “significant” pre-midnight advertising along with its existing post midnight tele-shopping airtime.
In addition, it is intended that the deal makes provisions for new brands and show formats, which will further strengthen NetPlay TV's product offering and brand awareness, broaden the customer following and appeal, the company said in a statement.
New brands and show formats could include other verticals such as a sportsbook, Bjarke Larsen, chief executive of NetPlay TV told Totally Gaming although admits that it is still early days.
“The key thing from our point of view is that it allows for more flexibility, so we are looking to experiment more with other product verticals. Our offering to date has been primarily casino, but we can now look at options such as sports book,” Larsen said.
NetPlay TV's SuperCasino brand has aired each night on Channel 5 since September 2009 and reportedly produces over 70hrs of live TV broadcast a month.
"TV is at the core of our marketing strategy, and continues to be an important and unique source of customer acquisition for the Group,” continued Larsen.
"The strengthened deal and relationship with Channel 5 creates an effective platform from which we can increase the reach of our brands. It is our intention to develop new show formats for brands under the NetPlay umbrella, which will continue the trajectory of our brand awareness and broaden their appeal”.
NetPlay TV operates a number of interactive gaming services under an Alderney gaming license, including SuperCasino.com, Jackpot247.com and Vernons.com.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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