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Online gambling takes its biggest search tumble yet

Thursday August 29,2013 : SEARCH RESULTS FOR ONLINE GAMBLING DECLINE IN THE U.K.
 
Online gambling takes its biggest search tumble yet
 
The independent digital marketing agency Greenlight says that its latest study has shown that consumer online search volumes pertaining to US sports betting, poker, bingo and casino have suffered their sharpest drop yet.
 
Brit punters spend GBP 2.3 billion annually on online gambling according to research from Deloitte, commissioned by the Association of British Bookmakers (ABB).
 
Greenlight's findings follow hot on the heels of the UK government's announcement that it will impose secondary licensing and a 15 percent tax rate on remote gaming operators wishing to access the British market from December next year .
 
Greenlight's "Gaming Sector Report - Issue 11" profiled consumer search habits on Google UK regarding online gambling enquiries.
 
The report's 12 month retrospective shows gaming-related consumer searches totalled 995,830 in July 2013, suffering a sharp 34 percent decline on June's volume of 1.5 million, the steepest drop yet since August 2012.
 
Casino enquiries made up the majority of July's queries, accounting for a 35 percent share, followed by sports betting (31 percent), Bingo (18 percent) then Poker (16 percent).
 
According to Greenlight, the ten most popular terms used by consumers to find gaming sites across the board were:
 
'bingo' (60,500 searches)
'online casino' (60,500 searches)
'casino' (49,500 searches)
'poker' (33,100 searches)
'no deposit casino' (33,100 searches)
'bet' (33,100 searches)
'poker hands' (22,200 searches)
'bingo sites' (22,200 searches)
'betting calculator' (18,100 searches)
'free bingo' (18,100 searches)
 
Overall, the most visible site to searchers in the organic listings was paddypower.com which achieved a 44 percent share of voice. In the paid listings however, williamhill.com was the most visible advertiser, securing a 75 percent share of visibility.
 
On Social Media, Betfair.com had the highest number of YouTube views whilst Paddypower.com had the highest number of subscribers to its channel. However, Wikipedia.org, a non-gaming site, topped Greenlight's Social Media analysis.



Gambling News :

Live Dealer Now At Slotocash - Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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