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Online gambling takes its biggest search tumble yet

Thursday August 29,2013 : SEARCH RESULTS FOR ONLINE GAMBLING DECLINE IN THE U.K.
 
Online gambling takes its biggest search tumble yet
 
The independent digital marketing agency Greenlight says that its latest study has shown that consumer online search volumes pertaining to US sports betting, poker, bingo and casino have suffered their sharpest drop yet.
 
Brit punters spend GBP 2.3 billion annually on online gambling according to research from Deloitte, commissioned by the Association of British Bookmakers (ABB).
 
Greenlight's findings follow hot on the heels of the UK government's announcement that it will impose secondary licensing and a 15 percent tax rate on remote gaming operators wishing to access the British market from December next year .
 
Greenlight's "Gaming Sector Report - Issue 11" profiled consumer search habits on Google UK regarding online gambling enquiries.
 
The report's 12 month retrospective shows gaming-related consumer searches totalled 995,830 in July 2013, suffering a sharp 34 percent decline on June's volume of 1.5 million, the steepest drop yet since August 2012.
 
Casino enquiries made up the majority of July's queries, accounting for a 35 percent share, followed by sports betting (31 percent), Bingo (18 percent) then Poker (16 percent).
 
According to Greenlight, the ten most popular terms used by consumers to find gaming sites across the board were:
 
'bingo' (60,500 searches)
'online casino' (60,500 searches)
'casino' (49,500 searches)
'poker' (33,100 searches)
'no deposit casino' (33,100 searches)
'bet' (33,100 searches)
'poker hands' (22,200 searches)
'bingo sites' (22,200 searches)
'betting calculator' (18,100 searches)
'free bingo' (18,100 searches)
 
Overall, the most visible site to searchers in the organic listings was paddypower.com which achieved a 44 percent share of voice. In the paid listings however, williamhill.com was the most visible advertiser, securing a 75 percent share of visibility.
 
On Social Media, Betfair.com had the highest number of YouTube views whilst Paddypower.com had the highest number of subscribers to its channel. However, Wikipedia.org, a non-gaming site, topped Greenlight's Social Media analysis.



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Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

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NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

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