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Online gambling takes its biggest search tumble yet

Thursday August 29,2013 : SEARCH RESULTS FOR ONLINE GAMBLING DECLINE IN THE U.K.
 
Online gambling takes its biggest search tumble yet
 
The independent digital marketing agency Greenlight says that its latest study has shown that consumer online search volumes pertaining to US sports betting, poker, bingo and casino have suffered their sharpest drop yet.
 
Brit punters spend GBP 2.3 billion annually on online gambling according to research from Deloitte, commissioned by the Association of British Bookmakers (ABB).
 
Greenlight's findings follow hot on the heels of the UK government's announcement that it will impose secondary licensing and a 15 percent tax rate on remote gaming operators wishing to access the British market from December next year .
 
Greenlight's "Gaming Sector Report - Issue 11" profiled consumer search habits on Google UK regarding online gambling enquiries.
 
The report's 12 month retrospective shows gaming-related consumer searches totalled 995,830 in July 2013, suffering a sharp 34 percent decline on June's volume of 1.5 million, the steepest drop yet since August 2012.
 
Casino enquiries made up the majority of July's queries, accounting for a 35 percent share, followed by sports betting (31 percent), Bingo (18 percent) then Poker (16 percent).
 
According to Greenlight, the ten most popular terms used by consumers to find gaming sites across the board were:
 
'bingo' (60,500 searches)
'online casino' (60,500 searches)
'casino' (49,500 searches)
'poker' (33,100 searches)
'no deposit casino' (33,100 searches)
'bet' (33,100 searches)
'poker hands' (22,200 searches)
'bingo sites' (22,200 searches)
'betting calculator' (18,100 searches)
'free bingo' (18,100 searches)
 
Overall, the most visible site to searchers in the organic listings was paddypower.com which achieved a 44 percent share of voice. In the paid listings however, williamhill.com was the most visible advertiser, securing a 75 percent share of visibility.
 
On Social Media, Betfair.com had the highest number of YouTube views whilst Paddypower.com had the highest number of subscribers to its channel. However, Wikipedia.org, a non-gaming site, topped Greenlight's Social Media analysis.

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Gambling News :

Amaya FY2016 Trading Update - The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.

Another Mega Fortune Dreams jackpot for Euro 3.5 million - In a statement Friday NetEnt advised that the lucky player is a 62-year-old woman from central Finland who won the seven-figure sum from a Euro 1 stake.

Stanleybet has filed a legal action against the government of Cyprus - Bookmaking firm Stanleybet has filed a legal action against the government of Cyprus, claiming Euro 12.5 million as compensation for what it claims is loss of profits and opportunities, prejudice to image and business reputation and legal costs.

LeoVegas To Sponsor Leicester Tigers - The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.

Optima Information Services iShop - Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.

Golden Nugget Las Vegas Launches New Betting App - Golden Nugget Las Vegas has unveiled a sports wagering app offering Nevada punters the comfort and convenience of being able to wager from anywhere in the state.

CAGAYAN CHIEF MOVES TO REASSURE LICENSEES - Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.

New Massachusetts Online Gambling Bill - It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.

Las Vegas Sands Fined for foreign bribery allegations - #lasvegassands Las Vegas Sands, the land casino company owned by multi-billionaire US mogul Sheldon Adelson, has again had to cough up a stiff penalty for non-compliance with the law.

Libratus AI Program Destroying Human Poker Opponents - #Libratus With 40,340 hands played (about a third of the 120,000 planned) Dong Kim is down $29,506, whilst Jimmy Chou ($113,7728), Daniel McAuley ($141,877) and Jason Les ($186,489) are all carrying losses.

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