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OpenBet in global licensing deal
Thursday, November 3, 2011 : POWERFUL PARNERSHIPS FOR OPENBET
Internet gambling software supplier in global licensing deal
Online gambling software developer Openbet has announced a global exclusive licensing agreement to develop and distribute new casino content on leading sports brands
The company has teamed up with top sports promoters, Matchroom Sport, Professional Darts Corporation and World Snooker, to develop a range of online slot and mini-casino games, a statement from Openbet revealed this week. PDC Darts and World Snooker-themed games will be the first to launch in December 2011 with new casino content.
"This exclusive worldwide licensing agreement will see OpenBet design and build a selection of games themed around Matchroom, PDC, and World Snooker’s core sports programming and content, branching out eventually beyond darts and snooker to include pool, golf, boxing and sports fishing," said a company spokesman.
"The games will be made available to OpenBet’s roster of leading online sportsbook and gaming operators - which includes Ladbrokes, William Hill, Paddy Power, Bluesquare and Sky Bet - in the UK and legal international markets across the globe."
Matchroom Sport was set up in 1982 by sports promoter Barry Hearn and has been instrumental in the rise of some of the world’s biggest sports personalities. It is now the leading supplier of darts, boxing, golf and sports fishing TV content and programming, and via its subsidiaries, PDC and World Snooker, organises the world’s leading darts and snooker tournaments.
The World Darts Championship, Premier League Darts and World Matchplay head the PDC’s roster whilst World Snooker events include the Masters, Premier League Snooker and the World Snooker Championship sponsored by Betfred.com.
OpenBet and Matchroom will debut the branded content to coincide with the upcoming PDC Ladbrokes World Darts Championship. The first tranche of games releases will feature the highest-profile personalities from PDC and Matchroom portfolio.
Further content will be launched to coincide with the Masters Snooker later in the month, and will be broadcast by the BBC, Eurosport and CCTV China.
Barry Hearn, chairman of Matchroom Sport, PDC and World Snooker, said: "Our project to develop games aims to coincide with the numerous sporting events that we host throughout the year, giving operators the opportunity to maximise the return on their investment and allow them to keep their content relevant.”
David Loveday, Chief Executive of OpenBet, said that the agreement would enable his company to produce exclusive casino content utilising some of the biggest names in numerous popular sports.
"Matchroom is another example of the quality partners we look to work with, enabling us to deliver products that stand out in the marketplace and are exceptionally relevant to our customer’s client base," he said. "PDC, Matchroom and World Snooker are fantastic brands and we are proud to be working together on this exciting, action-packed project that we are confident will prove a winner with sports fans all year round.”
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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