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PaddyPower Ad most complained about in British advertising history
Saturday March 5,2016 : PADDY POWER: TRYING TO MAKE LEMONADE FROM LEMONS
Online gambling group leverages its reputation for controversial advertising in latest ads.
Online and land gambling group Paddy Power has made a business out of controversial and often humorous advertising....not always with the intended results, as the Advertising Standards Authority statistics show - one of its ads was the most complained about in British advertising history
Barely a week ago the company was hauled over the coals by the UK Gambling Commission for alleged money laundering and problem gambling prevention deficiencies that saw it voluntarily making a GBP 280,000 donation to a socially responsible cause.
But the company's irrepressible marketers always bounce back, making lemonade from lemons whenever they see an opportunity.
The current project sees the release this week of two television ads that centre on the company's complaints desk, and Channel 4's Fonejacker star Kayvan Novak has been hired to front the series, playing the roles of both complaints manager and some of the complainants he has to placate.
There will be four tongue-in-cheek televised commercials in the series, with the first two previewed here:
“Kayvan is a genius and dials up the comedy, and complaints, brilliantly in these news ads,” said a Paddy Power spokesman. “It’s fair to say Paddy Power has attracted the odd complaint down the years so it feels right to be solving them now. Kind of...”
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Opap in memorandum of understanding With Inspired -
Virtual sports provider Inspired has entered into a memorandum of understanding (MOU) with Greek betting and lottery operator OPAP for the supply of its full suite of virtual sports, for integration online and across OPAP's retail network.
DeltaCorp To Acquire ace2three -
Our readers will recall Delta Corp. acquired a 26 percent stake in Gaussian Networks, parent company of India’s largest online poker operator Adda52 earlier this month
More Australian POC Taxes -
In an interview with The Australian, Tabcorp chief executive offer David Attenborough warned “global rivals” of his belief that other Australian states are moving fast to follow South Australia’s lead in implementing a point of consumption tax.
William Hill Exits Russia -
"Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.
Pennsylvania Online Gambling Hearing Postponed till October -
HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.
Two Mega Fortune Dreams Jackpots Hit -
Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.
ASA Looking at Ladbrokes and Netbet ads -
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
Betconstruct In Deal With Realistic Games -
BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.
XLMedia Half 1 2016 Earnings Report -
Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.
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