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Online Gambling Followers On Twitter Soaring
Wednesday April 16,2014 : NUMBER OF ONLINE GAMBLING TWITTER FOLLOWERS SOARS
New MECN independent research shows that social media use is important for operators.
Usage of social networking continues to soar, prompting the independent research company MECN to carry out a survey of how online gambling marketers are adapting to this exciting new communication channel.
The study found that Twitter is experiencing massive increases in interest in the industry, indicating that marketing activity as well as player involvement is on the rise; in 2013 industry followers on Twitter soared 93 percent, the researchers found, with Paddy Power heading the charge with 252,000 followers, well ahead of Pokerstars and Ladbrokes, and the average number of followers across a selected basket of online gambling companies coming in at just over 49,000.
MECN likewise assessed the popularity of a selection of online gambling operators on Facebook by measuring the number of "likes" for each, and found that Paddy Power was again way out in front with 1.18 million "likes" with the average for the basket of operators at 212,574 "likes". William Hill and Pokerstars were the Irish betting group's closest rivals.
However, when it came to a study of the "most discussed" metric among those "most liked" on Facebook, online gambling operator bet365 led the field, with 8.3 percent compared with an average for the basket of operators of 2.3 percent, indicating the UK operator has achieved better levels of engagement with its audience on Facebook.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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