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Unibet in Mobile Deal With Celtic FC
Thursday November 20,2014 : UNIBET IN WIFI AND MOBILE DEAL WITH CELTIC FC
Innovative system will expand betting options
A new partnership between Unibet and top Scottish football team Celtic FC will see live odds on the gambling firm's website made accessible to the Club's CelticLIVE wi-fi system.
The CelicLIVE system additionally comprises a dedicated matchday app which was developed by sports media and digital marketing agency Sports Revolution who also brokered the deal.
The app, which has been downloaded more than 50 000 times since its launch in 2013, has played over 79 000 videos while reaching 4.7 million fans using shared content on social media at #celticlive.
Another 155 000 team fans have registered for the Club stadium's CelticLIVE wi-fi system enhancing their match-day experience with live by-the-minute statistics, photo and video content, man-of-the-match voting and commentary.
Simon Hills, commercial director of Sports Revolution said: “Stadium Wi-Fi has huge potential for commercial partners to offer services that enhance the matchday experience for fans.
“Betting is a perfect fit, especially as in-play odds complement the real-time content we are serving fans through the app.”
“Live betting is the future of online sports betting, and this is a perfect way to fuel that demand and for us to make a mark. We expect it to take off with other clubs and wanted to get in early with this first application at the UK’s first fully connected stadium, Celtic Park.”
Ed Nicholson, Head of Unibet’s UK Marketing Operations, added: “We are excited by the potential of stadium wi-fi for matchday betting, allowing us to add a new dimension for fans. We are one of the UK’s fastest growing betting sites and we want to be ahead of the game in the technology we use."
Fans will be made aware of the expanded service via the pitchside LED screens and concourse TV system.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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