5/6/10 – With the 2010 World Cup football championship in South Africa now only weeks away, online gambling operator Tell Gaming has come up with an innovative idea for players to share in the excitement.
 
Football fans will have a new arrangement for betting against each other on the World Cup following an agreement between Tell Gaming and LigaFootball.com, which covers the outcome of every game in the World Cup as well as the total winner and leading goal-scorer. 
 
Both TellGaming.com and LigaFootball.com are available in Swedish and English, and the German language will soon be available, too.
 
There are several types of ligas, or betting pools, on offer. In the World Liga, participants around the world will compete against each other for a guaranteed first prize of Euros 10 000. The fee to participate in the World Liga is only Euro 11, most of which goes into the prize-pool
 
There are also National Ligas where bettors can compete against their fellow countrymen, and Special Ligas where sponsors can add extra value to the prize pool. For high rollers there is an option to compete for stakes up to Euros 1 000.
 
In addition, football fans can create their own Personal Ligas to challenge friends, work mates, sports club members – virtually anyone anywhere.
 
“The Euros 10 000 guaranteed first prize is making the World Liga popular, but a lot of people are also creating Personal Ligas so they can challenge their friends,” said Thomas Jonsén, marketing manager at Tell Gaming. 
 
“People all over the world use homemade coupons with poor updates to compete against friends. We’re giving them a cool, easy-to-use system loaded with stats and special features to make it more fun.”
 
Created by a small group of Swedish gaming enthusiasts, Tell Gaming is unique in that it gives players a stake in the company and a share of its profits.  In January 2010, players split  Euros 30 000 in profit. Players currently own 25 percent of Tell Gaming and additional Share Units are distributed to poker and casino players quarterly based on the amount they play and the players they refer.