Thursday, November 24, 2011 : 32RED IN THE NEWS
Online ID verification and latest TV campaign
Online gambling operator 32Red Plc has selected the services of GB Group to manage its online identification verification processes.
The international identity management business provides its services to other well-know brands such as Virgin Games, PartyGaming, Betfair and Ladbrokes using proprietary technology that recognises and verifies elements of a players identity at each login.
Pat Harrison, Operations Director at 32Red said: "A robust ID Verification solution is imperative to our business. We chose GB Group because of its high match rates and the flexibility that the product offers in terms of the ability to refine and tweak ID scoring. We are confident that with their Identity Management expertise, we will continue to grow our customer base in a safe, secure and responsible way.”
In related news, 32 Red casino has launched its latest TV campaign themed around a farmer who supplies 32Red with ‘gambling potatoes'. The campaign advertises 32Red's current promotions.