Wednesday June 11,2014 : 666BET SPONSORS BUNBURY CUP DAY AT NEWMARKET
First major race sponsorship for new bookie on the block
Online bookmaker 666Bet will sponsor the historic seven furlong handicap, The Bunbury Cup, on Darley July Cup Day, the final day of the Moët & Chandon July Festival on Saturday, July 12 at Newmarket Racecourse.
In addition to the 666Bet Bunbury Cup, 666Bet will also sponsor the preceding race on the card, the 666Bet Superlative Stakes, a Group 2 event.
Barry Martin, chief executive officer of 666Bet, said: “We’re really excited about our first major race sponsorship. Newmarket is the home of flat racing and the Bunbury Cup is one of the biggest handicaps of the season.
“We created a lot of noise with our 1966/1 England World Cup offer and we are going to be aggressive with our racing product as well when it launches in the next few weeks. We’re already planning some interesting promotions for the day, so watch this space!”
Amy Starkey, Regional Director – The Jockey Club East Region, said: “We are delighted that 666Bet are sponsoring two prestigious races at the Moët & Chandon July Festival and think that the Bunbury Cup and Superlative Stakes are a perfect fit for a new bookmaker.
“The total prize money on offer at the Moët & Chandon July Festival is up 5.48 per cent to £1,635,000 and that will ensure the racing is as competitive as ever.