9/11/09 – 777ball has signed a one-year shirt sponsorship deal worth £250,000 with the Cardiff City Bluebirds. 
The Far East online gaming company will see their logo on the Bluebird’s shirts for the Bluebirds Championship clash against Newcastle United at Cardiff City Stadium.
 “The sponsorship of Cardiff City FC represents a milestone for 777ball getting a foothold in the global market. The ambition of Cardiff City matches 777ball’s brand strategy and we believe the sponsorship deal can lead both parties to succeed”, Steven Taylor, a spokesman for 777ball , said.