Thursday August 18,2011 : FOOTBALL SPONSORSHIPS ABOUND
888poker and Mansion Group get in on the action
Scottish Premier League Football Club Celtic FC has clinched a new sponsor in the name of 888poker.com.
888poker.com has become the club's official online poker sponsor for the 2011/2012 season in a deal that brings additional incentives and interaction for fans who enjoy online poker, including winning exclusive prizes on 888poker.com and the opportunity to be part of Celtic events.
Gareth Edwards, Director, 888poker, said: “The chance to team up our poker offering, 888poker, with the Celtic Football club is a wonderful occasion. We hope 888poker.com can bring another level of fun for the fans and the overall Celtic experience.”
Online and land-based entertainment company the Mansion Group and Club now holds the title of International Betting Partner of Manchester City Football Club in a two-season sponsorship deal that will see the two parties collaborate across a wide-range of activities, including the extension and expansion of the Manchester City brand into key territories across Asia.
Guy Gussarsky, CEO of Mansion Group, said:” Our love of the English Premier League means that we are very excited to be partnering with Manchester City as their International Betting Partner for the next two seasons. With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”
Ian Cafferky, Chief Brand & Commercial Officer for Manchester City, added: "Mansion Group is one of the fastest growing and innovative companies within the gaming industry. Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club. Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club. Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region.”
Sports marketing agency SportsQuake, who sourced and negotiated the deal, will also manage the sponsorship on behalf of Mansion.