Saturday October 8, 2011 : Play-for-fun virtual casinos will enhance land operations
Gaming solutions provider Aristocrat has secured a systems contract with the soon-to-be-opened Maryland Live! land casino, which is to include a new online play-for-fun gaming option.
Aristocrat has also signed up tribal operator Island Resort and Casino for a similarly ‘free-to-play’ virtual casino, scheduled for launch in the second quarter of 2012.
Maryland Live!, powered by the new Aristocrat online platform, will launch a fully-branded play-for-fun virtual casino in March 2012 ahead of the property's opening in June 2012.
The virtual casino will provide a complete entertainment experience for Maryland Live! Casino customers including poker, slots and skill-based games.
The site will enable Maryland Live! Casino to build its brand and establish customer relationships ahead of its opening. Aristocrat's Oasis 360's nLiveLink will allow Maryland Live! to integrate players' online and land-based profiles.
Rob Norton, Maryland Live! Casino President and General Manager said, "We are creating the most unique casino gaming experience on the East Coast, right in the heart of one of the most populous regions in the country. We only want the very best for our customers in every aspect of the property, and after carefully considering everything on the marketplace, we decided Aristocrat and Oasis were the partners we needed to open strongly and position us for success far into the future."
"We are very excited to be selected by Maryland Live! Casino to be their casino system and online solutions provider," said Aristocrat Americas President Nick Khin. "Aristocrat's recent investments in systems have allowed us to provide a range of advanced solutions that will power the largest casino opening of the year."
In a follow-on press release, Aristocrat revealed that it has just signed a further “free-to-play” virtual gambling deal with a US tribal operator.
The company revealed that it will be developing a complete virtual casino site for long-term Oasis 360 systems customer Island Resort & Casino based in Harris, Mich. Aristocrat will bring the new Island Resort interactive site live in Q2 2012.
The virtual casino will provide an entertaining experience for existing and new Island Resort & Casino customers and will offer players a complete suite of free-to-play games, including poker, slots and other classic casino games such as blackjack and roulette. Oasis 360's innovative nLiveLink technology will enable Island Resort & Casino to integrate players' online and land-based profiles, allowing players to log-on online and earn reward points in the virtual casino.
"We are very proud to be the first Tribal casino in North America to partner with Aristocrat on their innovative online solutions," said Island Resort & Casino General Manager Tom McChesney. "We like the ability the technology gives us to aggressively service current and new guests in an online environment to build our brand and player loyalty, and bring our guests back to our land-based facility."