Friday September 9, 2011 : Top mobile execs hired
 
Online casino games and solutions supplier Bally Technologies Incorporated has indicated its interest in the mobile ‘on premises' land gambling market by announced the appointment of Aron Ezra to the post of mobile vice-president, and Keith Michel has as mobile technology director.
 
Las Vegas-based Bally is a leading developer of slot, video machine, casino management, mobile and server-based solutions for the global land gaming industry and revealed that Ezra and Michel will handle the oversight, technical and business development, implementation and execution procedures of its mobile programme.
 
“The ability to combine leading industry experts with state-of-the-art technology is what Aron and Keith bring to Bally,” said John Connelly, business development vice-president for Bally.
 
“Their knowledge in mobile gaming, applications and infrastructure will enable our customers to extend their existing core systems framework into the hand-held area of the gaming market.
 
"Bally systems customers will soon have the ability to obtain a ‘single view of the patron' across their casino floor or remotely on iPod, iPad, Android, iOS, BlackBerry and Windows Phone 7.”
 
Ezra and Michel headed San Francisco-based MacroView Labs before the mobile applications developer was acquired by Bally for an undisclosed fee in late-July. The firm’s applications and mobile sites are used by millions of people around the world while its clients included more than 20 of the world's leading gaming operators.
 
Ezra has also served as senior vice-president for international communications consultancy Hill & Knowlton and as a director at The Advisory Board Company, a consulting firm based in Washington, DC.
 
Michel has spent the majority of his career at start-up enterprises. Before joining MacroView Labs, he worked as chief architect and technical director for HiWired Incorporated, which was recently acquired by Radialpoint Incorporated, and as software architect and development manager for Englishtown Incorporated. In 2004, he was tapped to build the Educational Resource Center for The Boston Museum of Science, which was commissioned by the National Center For Technology Literacy