Friday July 1,2011 : Betdaq to work with Celtic fans hroughout the 2011/12 season
 
Betdaq, an Ireland-based online global betting exchange, has become the official internet betting partner of Celtic FC, one of Europe’s leading football clubs.
 
The deal was announced at the team’s Celtic Park ground at a ceremony featuring Betdaq brand ambassador and Sky Sports pundit Alan McInally, the ex-Scotland striker who previously played for the Scottish Premier League side.
 
Throughout the 2011/12 season, the internet betting exchange will work with Celtic to offer fans the best odds on matches and unique bets on other sporting events.
 
Betdaq will benefit from ongoing promotion on the official Celtic website as well as a branding presence at the club’s 60,000-capacity stadium in Glasgow, Scotland.
 
Peter Lawwell, Celtic chief executive, commented: “We are delighted to announce the launch of our partnership with Betdaq as our online betting partner for season 2011-12.  We look forward to offering supporters an exciting betting experience with one of the world’s leading betting exchanges”.
 
Brian O’Sullivan, CEO of Betdaq, commented: “Through this sponsorship we are partnering with one of the biggest football clubs in the world, and engaging with a massive supporter base in our key markets. The passion of the Celtic supporters is what makes Celtic a truly unique club and we are very excited about becoming Celtic’s online betting partner for the coming season.”