Monday September 19,2011 : Innovative white-label product Nextbet suggests similar betting options to punters pre-event and in-play
Bettorlogic, which provides bet stimulation technologies, has announced the launch of Nextbet, the latest addition to its white-label portfolio.
Nextbet is a unique tool which uses customer preference logic, combining performance data, customer data and details of the player's last bet, to offer additional, personalised bet propositions based on that selection.
It is activated by matching the selection just chosen with other teams and players showing similar performance characteristics and presented alongside the bet confirmation. It works in both pre-event and in-play markets.
Nextbet can be used as part of the CRM process, for example: "You had a winning correct score bet recently on Real Madrid and they are playing the same type of opposition this weekend".
It is also ideal for mobile alerts, for instance: "Congratulations, your bet on Fulham to win looks like winning. You might like to know that when 2-0 in front after 60 minutes, they've had +3.5 goals in six of their last seven matches".
The products are available alongside Bettorlogic’s existing bet stimulation technologies, which include Livelogic, the successful in-play product currently licensed to, among others, Victor Chandler, Paddy Power, Ladbrokes and Pinnacle Sports.
Andrew Dagnall, product director at Bettorlogic, said this week: “Nextbet has been developed in response to direct feedback from our partners and we’re confident that it will be of real benefit to bettors and prove to be a hit for sportsbooks and other sports media owners."
He added that "you might also like" type recommendations have become an ingrained part of successful retail sites such as Amazon.
The company has positioned a demo online at: http://nextbet2.bettorlogic.com/Demos/Bettorlogic.aspx.