Billed as one-click entertainment for women
Founded by Justina Cruickshank, is promoted as “not just for women” although the gambling site appears to favour the feminine demographic. 

According to research undertaken by Nielsen in 2009, 46 percent of online gamblers are women.
On offer online games such as Elvis slots, Cleopatra progressive jackpots, online bingo and table games, roulette and blackjack as well as “everything else a woman could want from gossip, articles, news, fashion, health and beauty, promotions and competitions”.’s software is provided by Plus-Five Gaming, a White Label gaming service provider powered by the AliQuantum-Gaming platform.