Online sportsbook launches a primetime television campaign
The online sportsbook operations of Australian online gambling group Centrebet launched a new primetime television advertising campaign Downunder this week, promoting a range of sports betting products during major sports programs.
The campaign will continue for the next 17 weeks across Ch 9 Metro (Sydney, Melbourne, Brisbane), Ch 10 Metro (Melbourne only), ONE (Sydney, Melbourne, Brisbane), Fox Sports 1/2/3 and Fox Sports News, TVN, primarily targeting the male 18 to 54 demographic.
A company spokesman said Centrebet was committed to enhancing brand exposure, customer acquisition and retention, and expected to reach at least 45 percent of the target demographic during the campaign.