3/12/10 – Mobile gambling technology providers Probability plc in the UK and Sweden's Mobenga have entered into a partnership agreement that will integrate the two platforms to enable Mobenga mobile clients to enjoy a wider range of games.
Once the integration is complete, Mobenga customers will be able to add Probability’s award winning range of over 30 mobile gambling games to their existing mobile offering with little additional technical investment.
For the customers of the betting site licensees, the additional games will be custom branded, and existing account, customer service, and payment options will all be accessible through the mobile games.
The betting sites themselves will be able to take advantage of the games now on offer as an additional revenue opportunity, with very little risk or cost to set up the expanded service.
Under the terms of the deal, the two companies will cooperate in marketing the games capability to Mobenga’s customers. Probability will derive revenues from the use of the games by end customers, in direct relationship with the betting site itself or through Mobenga.
Commenting on the partnership deal, Probability CEO Charles Cohen said: “This partnership extends our global reach, and opens up the large player bases which Mobenga’s customers have. It removes in one stroke the main hurdle to delivering our service to these operators – namely the time and cost of integrating a new technology into their platform.
"We are already in discussions with several of Mobenga’s customers, who are enjoying great success with their mobile sports betting, and we hope to be able to secure our first project soon.”
Mobenga CEO, Christian Rajter, commented: “We are very pleased to have been able to form this collaboration with Probability, and to open our platform to integration with their content. I am confident that the combination of their games and our tailor made sportsbook content will be a powerful and attractive one for our existing customers, as well as new customers we hope to secure.”