4/13/10 – Skybet Sports is the latest online gambling firm to launch a new iPhone mobile betting service, working with mobile technology provider Mkodo.
 
Sky Bet's sportsbook director Ben Warn said, "iPhone customers represent around a third of the Skybet.mobi site user-base so it made sense to launch a sportsbook version optimised for these customers.
 
"The new service was made available to our iPhone audience for their further enjoyment. The iPhone optimised version recognised iPhone/iPod browsers as they hit the platform and rendered the appropriate site making it an easy, and seamless, adoption for our iPhone customers. The skybet.mobi site saw record traffic from our mobile clients over the Grand National weekend."
 
Mkodo's Mark Gibson added: "We are delighted to be working on some exciting new developments coming out with the Sky Bet iPhone sportsbook. The Mkodo platform provides the ability to deep-link to optimised iPhone betting markets from banner ads on Sky Bet's other mobile applications – this makes the proposition very exciting from a targeted promotion and user-acquisition perspective.