ASA Censors Vernons Bingo Ad


Wednesday May 15,2013 : VERNONS BINGO TV ADVERT CENSURED BY UK ASA
 
Lack of clarity of promotional conditions
 
The UK Advertising Standards Authority published its decision after receiving a complaint on a TV ad promoting Sportech Alderney's Vernons Bingo.
 
The two issues investigated were a lack of clarity on promotional conditions pertaining to the user having to deposit GBP10 before receiving a GBP 30 fee bonus; and any winnings could only be claimed after the GBP 30 bonus had been wagered four times.
 
The ASA ruled the restrictions were not clearly stated and concluded that the ad was misleading and may not be show in its current form again.