12/12/2012 : WILL HILL IN ANOTHER ADVERTISING DISPUTE
 
"Best prices" sports ads challenged
 
The major UK online and land gambling group William Hill plc has again crossed swords with Britain's Advertising Standards Authority over three of its sports betting ads and website claims.
 
A complaint from the public accused the advertisements of misleading punters with boasts regarding the group's information on odds during various events. One complainant said that the website ads could not be substantiated because better prices were available from other bookies. The ASA upheld the complaints
 
The dispute focused on two ads on the sports.williamhill.com website and a television advert. One website boast proclaimed "Best prices on the best horses – bet now", whilst another claimed "Euro 2012 best prices on the best teams. The television presentation targeted text betting and claimed: "Best Odds Guaranteed on all UK & Irish Horse racing.”
 
The full ASA finding is available here:
 
http://www.asa.org.uk/Rulings/Adjudications/2012/12/William-Hill-Organisation-Ltd/SHP_ADJ_200493.aspx