1/22/10 – Bet-at-home.com, a subsidiary of the Mangas Gaming online gambling group, has signed up with the Montreal-based affiliate program Income Access.
The new partnership will provide Bet-at-home with powerful i-gaming software for its multi-lingual affiliate program, featuring a variety of program management tools and tracking reports to help the company optimise its and make it attractive to affiliate marketers, an Income Access spokesperson said.
“Bet-at-home.com offers a versatile playing platform, with a wide range of entertainment that appeals to players and the affiliates that currently work with them,” said Income Access CEO, Nicky Senyard. “The bet-at-home.com operations are sophisticated and require transparent reporting to manage their affiliate and marketing channels.”
Affiliates who join the bet-at-home.com program will be able to take advantage of Income Access’ program management tools and tracking reports, as well as a full variety of marketing tools that will help them maximise their advertising efforts.
Bet-at-home chief executive Jochen Dickinger said: “We had very specific needs for our brand. Our two major concerns were a speedy integration process and transparency provided through accurate reporting and personalised support. With Income Access, the integration team track record is very professional and we feel confident that the reporting information will provide us with the analytics we need. We will be able to quickly calculate our cost of acquisition, marketing spend, and will be able to compare the return on investment that we’re generating through different activities. It’s very powerful software, and answers all our needs, and then some.”
Bet-at-home.com AG is part of Mangas Gaming, a Paris-based online gaming and sports betting group that boasts 1.8 million registered users from European countries and is listed on the Frankfurt stock exchange.