BetChicago Completes Deal to Add Risk Management and Data Services Dependent On Betting Legalization And Licensing In Illinois. Sportradar AG – global market leader in betting technology and services – and BetChicago, the go-to source for Chicago sports betting news and analysis, announced a formal multiyear partnership.
In advance of legalized sports betting, Sportradar’s media products have been integrated on the newly launched BetChicago to enhance their sports betting media content with premium sports data and content solutions. If sports gambling becomes legal in Illinois, Sportradar will provide risk management and data services to BetChicago.
“This partnership with Sportradar is a great first step for BetChicago” said Frank Ignatius, CEO of BetChicago. “By partnering with the most innovative and technologically advanced vendor in this industry, BetChicago has elevated its brand and stayed true to its goal of offering best-in-class content and technology. Live, accurate, real-time data is essential to BetChicago the media company, and will be even more critical in the future with the imminent legalization of sports betting in Illinois. We believe the future of this industry is directly tied to live-betting and other real-time functionality, so a deal with the leader in sports data is a natural fit.”
“It truly is an exciting time in the United States for sports betting and we’re delighted to partner with BetChicago as they proactively look to provide sports fans in Illinois with the highest quality betting technology, services and content,” said Neale Deeley, VP Gaming Sales, Sportradar. “This partnership shows that Sportradar is not only committed to working with big partners in the United States, but also identifying new market entrants that we believe we can support and elevate with our systems.”