Posted 2/24/11 : Official betting partner to radio show deal extended
UK bookmaker, has will continue as the official betting partner of "The Alan Brazil Sports Breakfast" radio show for the next three years in an extension to its existing partnership.
The partnership consists of a representative appearing on the show each morning to give the latest odds as well as having a strong presence on TalkSPORT's website.
John Haddock, Managing Director, Betfred said: ""We are delighted to have extended our deal and we have made a real commitment to a station that is clearly going places by signing for an extra three years. We are very pleased with our association with a highly entertaining breakfast show in which both Alan Brazil and Ronnie Irani do a cracking job."
Anthony Hogg, Head of Creative Solutions at talkSPORT, added: "We are pleased Betfred will be supplying betting insight for the Alan Brazil Sports Breakfast for the foreseeable future. Our continuing dedication to strong editorial content and credible guests have resulted in a record audience for the show, providing Betfred with the perfect platform to showcase their range of betting odds and offers"