6/9/10 – Bettorlogic, the in-play bet specialists backed by Betfair founder Andrew Black and former Sportingbet chief Nigel Payne, has signed an agreement with Connextra to integrate its unique live bet stimulation technology, Livelogic, into Connextra advertising formats.
 
The Livelogic technology, currently covering over 40 national football leagues, the Champions League and the World Cup, produces over 40 bet prompts throughout the course of every match, responding to the unfolding match conditions.  Through the integration of live prices, it allows bettors to link directly and quickly to relevant betting markets.
 
Connextra owns a live-data advertising platform, with a list of over 30 betting and gaming clients that includes Ladbrokes, Paddy Power and Stan James.
 
Mike Falconer, CEO of Bettorlogic said: “Having already integrated Livelogic into a number of major sportsbooks, we know how effectively it can encourage customers to bet in-play.  This agreement allows us to extend the unique technology into the media-affiliate domain, via the leading operator in the market.
 
“I can’t think of a better way to invite prospective customers to bet in-play than to offer live information, relevant to any specific match position, alongside live prices and a direct link to that particular market.”