Beta testing of new game begun
Trophy Bingo, a multi-platform social bingo game, developed from a partnership between Bingo.com Ltd and Vancouver-based social online game developer and operator Roadhouse Interactive Limited, debuted in beta format to select markets this week.
The dog-show themed social bingo game is available on smart phones and tablets running Apple iOS and Google Android systems as well as online on Facebook.
Bingo.com expects a period of four to six weeks of beta testing to fine tune the monetisation and player progression of Trophy Bingo before its release to the wider market through the App Store, Google Play and Facebook vehicles.
"The beta release of Trophy Bingo is an important step to completing Bingo.com's entry into the social casino marketplace," said Jason Williams, Bingo.com's chief executive officer.  "While we remain focused on our gambling strategy in target European markets, Trophy Bingo will enable Bingo.com to monetize its substantial North American traffic which arrives naturally to www.bingo.com. Americans and Canadians are some of the most avid bingo players in the world and now Bingo.com has an innovative new product to offer them. We are very excited about this new addition to Bingo.com's business strategy."
James Hursthouse, chief executive officer of Roadhouse Interactive added: "We anticipate players will enjoy the several unique innovations that have been introduced to the genre with Trophy Bingo and look forward to continuing to develop and operate the game in collaboration with Bingo.com."