With high profile media deals. has boosted its communication and marketing strategy with several initiatives in the Italian market including investments in advertising on Mediaset networks, print newspapers "Corriere dello Sport" and "Tuttosport”, Sky and Sport Network for the duration of the 2016-2017 football season.
In addition, bwin branding will feature on LED displays on the sidelines during home games of Italian football clubs Lazio, Fiorentina, Genoa, Sampdoria, Udinese, Cagliari, Chievo Verona, Pescara and Palermo following a partnership with international sports marketing firm Infront Italy.
"We are pleased to reconfirm our presence on TV and in print, thanks to renewed agreements with Sky, Mediaset and Sport Network which integrates with our increased presence on the sidelines of select football clubs that will allow us to further increase visibility and recognition of the bwin brand and reach a growing number of football fans and the sport,” Moreno Marasco, of bwin Italy said.