CakePoker Sold

Posted 3/23/11 : Strong rumours that online poker publication is to be the new owner
 
Bluff Magazine has reported that the online poker network and software provider Cake Poker will change hands within the next two weeks…and that the rumoured new owner will be the internet poker publication PokerListings.
 
The sale could have conflict of interest repercussions, as PokerListings carries extensive advertising for rival online poker providers.
 
The independent online poker monitoring website Pokerscout.com lists Cake most recently as hosting a seven day running average of over 600 real money ring game players, and ranks it as number six among those networks that accept action from US players.
 
The network took a major hit to its player liquidity when Doyle's Room left it earlier this year for the Yatahay Network , and year-on-year its traffic has declined by a worrying 69 percent.
 
Effective February this year, Cake established an association with the Poker Pros Network, enabling players to interact with a number of big names in the global player space.
 
Despite the growing strength of the acquisition rumours, PokerListings and Cake Poker Network have yet to make statements.
 
In related news, Cake's former poker room manager, the widely experienced and respected Lee Jones, has rejoined Pokerstars as Home Games manager, according to press material from the poker giant this week.