Only a week after signing a multi-year sponsorship deal with Aston Villa FC, the Asian-facing online sportsbetting site 188Bet.com has inked a deal with the prestigious Chelsea FC, becoming the club's official betting partner.
 
188Bet has entered the sponsorship stakes with a bang; besides the Chelsea and Aston Villa agreement, the firm is a main sponsor of the Bolton Wanderers and Wigan football clubs.
 
The Chelsea agreement is for an initial three year period, and will see Chelsea and 188Bet begin a series of co-marketing initiatives focused on the Asian market. They will also begin a special 188Bet promotion for Chelsea supporters. 

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188 chief executive Andy Scott, said: “Chelsea’s reach throughout the world will allow 188Bet to fully establish itself throughout the UK and across all key markets.”
 
Chelsea FC chief executive Peter Kenyon said: “Having just concluded a major extension with Samsung, we are delighted to have finalised another significant deal with a leading brand in 188Bet. Chelsea had a number of companies from this sector bidding to be our official betting partner but 188Bet were the right choice, both financially and in terms of their ambitions and aspirations globally.”