The Daily Mirror getting White Label Scratchcards

4/12/10 – The major UK newspaper The Daily Mirror is the latest media company to sign up for a white label scratchcard solution from Neogames.
Targeting the UK market with a mainstream focus, is the new home to over 70 instantly playable scratchcard games, fully operated by NeoGames.
Players will be able to play and win up to GBP 200 000 with the brand new scratch and instant win offering in full swing.
Jonathan Bury, head of commercial partnerships for Mirror parent MGN Digital said: “This is an exciting launch for us and will fit perfectly with our existing portfolio of online entertainment channels. We are delighted to be the first UK national newspaper to launch this type of online games brand.” 
“We feel very honored to have entered an agreement with one of the UK’s most esteemed media brands and see this partnership as an important milestone," said Neogames md Shay Bar Joseph.

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