Thursday June 14,2012 : DOT POKER A POPULAR NEW DOMAIN SUFFIX
 
ICANN's widening of internet domain address suffixes is creating interesting opportunities
 
There is obvious commercial advantage and appeal in having industry-relevant internet domain addresses following the decision of the Internet Corporation for Assigned Names and Numbers (ICANN) last June to widen the available suffixes for sale…albeit at what some bodies have described as exorbitant fees.
 
The application cost alone is $185,000, and the annual fee is $25,000.
 
There has apparently been plenty of interest in the (dot) poker and (dot) casino suffixes, and there are clearly many others that are relevant to the industry and will therefore be sought after, suggesting that an auction process may be the fairest way of deciding who gets what.
 
ICANN says it has received 1,930 requests for new names, 166 of which were not in the Latin alphabet. Those who want to oppose the claims have seven months to register their objections. Sometime after March 2013, ICANN plans to release the new domains in groups of 500.
 
Several Internet giants have applied for multiple domains, including Google, which has applied for dozens, including trademarks like .google, domains related to its core business (.docs) and fun options (.lol).