This year's football World Cup brought out record numbers of punters, and online gambling companies have been assiduously working on attractive inducements that will keep them coming back.
 
One of the main themes at this year's ninth annual European iGaming Congress and Expo (EiG) in Copenhagen in October – customer acquisition and retention in online gambling – is therefore especially relevant.
 
Examining both traditional acquisition strategies as well as newer fields such as social networking, a wide range of experienced and influential speakers is currently being assembled for a variety of sessions that will deliver good value for money . Among those sharing their insights with delegates will be Betsson and Betboo.
 
The growing influence of in-play betting has already been noted by several major gambling groups reporting on the World Cup success. Most of these companies have remarked on the significant growth in this form of betting since the last World Cup in 2006, and its bright business prospects. Cash back promotions have also been found to be a powerful marketing tool for the retention of players.
 
Betsson’s marketing strategy included running pre-event competitions and focusing on post-event customer retention.   “We decided to focus on customer acquisition in the months before the World Cup with World Cup competitions,” says CEO Pontus Lindwall. "[We did this] rather than during the tournament since we knew that it would be cheaper for us to get new customers at that point rather than spend a lot of money during the tournament. We have also had a strong focus on the development of our live betting over the last 6 months in order to keep the customers that we have acquired.”
 
Lindwall and Betboo chief exec Almir Ribeiro will both be speaking at EiG in October when more than 1 500 i-gaming experts will gather again to discuss regulatory, marketing and technological challenges.
 
Program highlights and leading speakers include:
 
* USA regulatory keynote: When and how i-gaming will be regulated in the USA – the California perspective – Californian Senator Roderick Wright.
 
* Impact of localised regulation in Europe, with particular focus on France and Italy
 
* EiG MegaDebate 1: i-gaming vision for 2015 – discussing emerging B2B and B2G business models and future growth areas in i-gaming
 
* EiG MegaDebate 2: Future market leaders:  Exploiting technology developments, innovative business models, niche products and new audiences
 
* Start-Up LaunchPad: Discover ‘The Next Big Thing’ in i-gaming
 
* Partnership and competition: Media and entertainment brands, lotteries, social/casual games meet gambling
 
* Innovation in products, CRM, online marketing, branding
 
October will be here before we know it, so read up now on this key industry event at: www.eigexpo.com
 
Event dates and location:  19-21 October 2010 – Bella Center, Copenhagen.