6/10/10 – The fast-growing EveryMatrix white label software provider group has launched a live betting product, which will initially focus on football in time for this year’s World Cup, kicking off Friday with Mexico vs. South Africa.
 
Built into the existing real time odds platform, the live betting product features real time odds and updates without any need for special browser plug-ins.  It gives punters the opportunity to place bets once an event has started and opens up a wide range of actions or potential incidents that could occur within the game – all whilst the game is being played. 
 
Although the primary focus will be on football, EveryMatrix will soon be adding tennis and ice hockey to the mix as the company begins to expand its portfolio.  
 
With industry estimations that future growth of live betting could account for 60 percent of all wagers and bets, EveryMatrix has teamed up with top i-gaming suppliers.
 
Stian Hornsletten, CEO of EveryMatrix said “Live Betting is a very important milestone for EveryMatrix and we have already rolled out the product to all our existing customers. New customers are showing an increasing interest in the product and keeping our sales team very busy. We are already in the process of adding a number of alternative sports and live betting types as the portfolio expands.”
 
Over thirty customers now use a range of EveryMatrix products that include the company’s flagship fully managed sports betting solution OddsMatrix.