Spiral Solutions France, a joint venture between Spiral Solutions and Santa Maria Group, has announced an agreement to launch Mypok.fr – a new online poker room – in France in early 2011.
The deal with the SOCODEM Group will be Spiral Solutions France’s second poker client to operate in France.
Mypok.fr will be operated on the French dedicated online poker network, Prima Networks Limited, powered by Microgaming and 888 Holdings plc., and fully approved by regulator ARJEL.
The SOCODEM Group, led by Frederique Ruggieri, manages two land based casinos in France. Having established a well respected reputation nationally, SOCODEM is now expanding its presence online to capitalise on its strong brand and reach new consumers, a Spiral France spokesman said this week.
The new online offering will complement and help to further establish the land based casinos, by giving internet customers the same quality SOCODEM experience.
Spiral Solutions France tailored a bespoke business plan to match SOCODEM’s business and marketing needs, and is additionally providing in-depth guidance for the client to secure an ARJEL operator's licence.
Matti Zinder, head of Spiral Solutions said, “Mypok.fr is set to be a really strong e-gaming brand. We’re happy that we can support the SOCODEM Group at every stage to help them grow such a valued and trusted brand in the newly regulated French market."
Frederique Ruggieri, president of the SOCODEM group said, “We’re very proud of how we have grown the SOCODEM reputation, and moving into the e-gaming market is a natural extension. It’s very important that we can give customers the same great experience they have in our land-based casinos by using new technologies and innovate the market. In fact our land based casinos are among the most modern casinos in France. Working closely with Spiral Solutions France will allow us to take advantage of the newly regulated market and reach new customers.”
Loraine Schoevers, director of Prima Networks Limited, said: “We are delighted to welcome the SOCODEM Group to our French Poker Network and have no doubt that Mypok.fr will thrive in the French market."