11/24/2012 : GAMESYS HIGH ON REAL-MONEY SOCIAL GAMBLING
Social more valuable than real-money players
Noel Hayden, chief executive of GameSys, revealed some interesting nuggets on the Company's foray into social real-money gambling at the Social Gambling Conference held in London this week.
GameSys was one of the first companies to offer online wagering on Facebook to the UK market with its Bingo Friendzy app which launched in August 2012 and results to date are positive said Hayden.
“The players that we have converted are high-value players,” he said. “The social players are more valuable than our standard real-money players. Real-money gambling games can be very lucrative, generating $500 a month from a paying player, and word about such games can spread very rapidly among friends on Facebook."
In a Venture Beat article, Hayden highlighted the benefits of Facebook's rich viral features with emphasis on the targeting aspect saying: “"It’s unbelievable the targeting you can do on Facebook. We’ve all had refer-a-friend features in our games, but Facebook enables refer-a-friend on steroids.”
GameSys has come a long way since its 2001 beginnings, eleven years later it employs over 700 employees and generated revenues of GBP 125 million according to its 2011 fiscal report.
This Facebook gambling pioneer first identified the potential on the social gaming network back in 2008 and launched its social gaming division in 2009 developing freemium games.
“I thought cash gaming moved quickly, but social gaming was moving at light speed,” Hayden said. “You can move really fast with the right team. … It’s about the science and the creativity coming together. You have to do all this stuff really fast to compete with the San Francisco dudes.”
Along with the continued development of Gamesys' Bingo Friendzy and Slot Friendzy applications, the Company is looking toward its scheduled launch of a free-to-play social gaming title called Here Be Monsters. A kind of combination of a Pokemonish collection game tied in with a social farming concept.
Future plans will see the firm move into mobile along with a continued focus on its established web-based and social game developments.