Wednesday, November 30 ,2011 : E-gaming platform will provide foundation for new Danish gaming site
UK-based Gaming Media Group has selected systems and games developer Play'n GO to provide its e-gaming platform (EGP) for entry into the newly liberalised Danish online gambling market.
Play'n GO's EGP will comprise a back-office administration kit that will form the foundation of GMG's new gaming site. Gaming products from various suppliers covering poker, casino and sportsbetting – will all be integrated with the Play’n GO E-gaming Platform alongside Play’n GO’s own suite of Flash Casino games.
Martin Zettergren, vice president of products at Play’n GO said: “Our applications are vigorously tested for performance and reliability to live up to the stringent regulations imposed by the national gaming authorities in Europe and beyond.”
Gaming Media Group currently operates Poker Heaven.com, Danish poker brand Mermaid Poker.com, Casino Joy.com, Bingo Joy.com, Blackjack Heaven.com and the Poker Channel with Mermaid Bet.dk and Heaven Bet.com next to launch.
Sports Betting Tech will provide its fully managed sportsbetting solution to GMG going into the Danish market under the terms of a deal signed earlier this year (see previous InfoPowa report).
Crispin Nieboer, chief executive officer of Gaming Media Group added, “The opening Danish Market is a tremendous opportunity for our group. We were naturally discerning in our choice to cooperate with Play’n GO. Their games are excellent; their back-office management tool efficient and adaptable; and they have a keen understanding of the tough requirements demanded of responsible gaming operators in regulated markets.”
In related news: Play'n GO released its latest game offering, a mobile version of its popular online title "Fortune Teller", a 5-reel, 20-payline slot.
The game joins a portfolio of 17 other games that can be played instantly on any Tablet or Smartphone device.
“Fortune Teller has a proven track record of success online and it is with great pleasure that we now are able to offer it through the mobile channel as well”, said Johan Törnqvist, chief executive officer of Play’n GO.